B2B Brand Management, Hardback
357
Pagini
2006
An
Cartonata
Copertă
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Copertă
Cartonata
Pagini
357
An publicare
2006
ISBN
9783540253600
Categorii
Marketing & Vânzări
Descriere
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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