The Luxury Strategy. Break the Rules of Marketing to Build Luxury Brands, 3 Revised edition, Hardback
Vincent Bastien, Jean Noelbastien Kapferer, Jean Noel Kapferer
472
Pagini
2025
An
Hardcover
Copertă
Descriere
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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