Luxury Strategy
408
Pagini
2012
An
Cartonata
Copertă
Editura
KOGAN PAGE
Copertă
Cartonata
Pagini
408
An publicare
2012
ISBN
9780749464912
Categorii
Marketing & Vânzări
Descriere
This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
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