The Balanced Scorecard

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The Balanced Scorecard

The Balanced Scorecard

Robert S. Kaplan, David P. Norton

322

Pagini

1996

An

Hardcover

Copertă

Adaugă în bibliotecă
Editura Harvard Business School Press
Copertă Hardcover
Pagini 322
An publicare 1996
ISBN 9780875846514
Categorii
Management

Descriere

"The Balanced Scorecard" is a revolutionary framework which translates a company's vision and strategy into a coherent set of performance measures. In addition, it is a tool to channel the energies, abilities, and specific knowledge held by employees toward achieving long-term goals. "...

"The Balanced Scorecard" is a revolutionary framework which translates a company's vision and strategy into a coherent set of performance measures. In addition, it is a tool to channel the energies, abilities, and specific knowledge held by employees toward achieving long-term goals. "A landmark achievement".--Michael Hammer, author of "Reengineering the Corporation".

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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