Strategia oceanului albastru

Blue Ocean Leadership

HBR's 10 Must Reads on Strategy for Healthcare

The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renee Mauborgne, Paperback

HBR at 100. The Most Influential and Innovative Articles from Harvard Business Review's First Century, Paperback

Blue Ocean Shift. Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, Paperback

Beyond Disruption

Trecerea la oceanul albastru

Strategia oceanului albastru

Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs