Explains how companies can: develop a strong core and use it to establish a leadership position; follow the golden rule of strategy; assess whether your core is operating at its full potential; uncover assets in your core that provide the seeds for new growth; and, find a repeatable formula to apply...

Explains how companies can: develop a strong core and use it to establish a leadership position; follow the golden rule of strategy; assess whether your core is operating at its full potential; uncover assets in your core that provide the seeds for new growth; and, find a repeatable formula to apply core business strengths in adjacent markets.