Beyond the Core: Expand Your Market Without Abandoning Your Roots - Chris Zook
de
Chris Zook
Editura:
Harvard Business Review Press
An:
2004
Pagini:
240
Tip copertă:
Hardcover
ISBN:
9781578519514
ISBN-10:
1578519519
Categorii:
Management
Descriere
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.
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