How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.

How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.

This book provides a framework for building a business case. You'll learn how to:

Clearly define the opportunity you'll want to address in your business caseIdentify and analyze a range of alternativesRecommend one option and assess its risksCreate a high-level implementation plan for your proposed alternative

Communicate your case to key stakeholders