Theordore Levitt

Theordore Levitt

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Coperta cărții Hbr's 10 Must Reads on Strategic Marketing (with Featured Article "marketing Myopia," by Theodore Levitt) - Harvard Business Review

Hbr's 10 Must Reads on Strategic Marketing (with Featured Article "marketing Myopia," by Theodore Levitt) - Harvard Business Review

Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld