Kevin Lane Keller

Kevin Lane Keller

Explorează cele 4 cărți disponibile de la acest autor.

Cărți publicate

Coperta cărții Marketing Management, An Asian Perspective

Marketing Management, An Asian Perspective

Siew-Meng Leong, Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan

Coperta cărții A Framework for Marketing Management, Global Edition. 6 ed, Paperback

A Framework for Marketing Management, Global Edition. 6 ed, Paperback

Kevin Keller, Philip Kotler, Kevin Lane Keller

Coperta cărții Strategic Brand Management. A European Perspective, 2 ed, Paperback

Strategic Brand Management. A European Perspective, 2 ed, Paperback

Mats Georgson, Kevin Lane Keller, Tony Aperia

Coperta cărții Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Paperback

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Paperback

Vanitha Swaminathan, Kevin Lane Keller