'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ... Readers will be moved' Abigail Zuger, * The New York Times*'Groundbreaking ... The man who can teach* yo...

'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ... Readers will be moved' Abigail Zuger, * The New York Times*'Groundbreaking ... The man who can teach* you how not to be average' Anna Hart, Daily Telegraph 'Fascinating, engaging, and practical. The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of Presence 'Lively and entertaining ... a cheering story of how the square pegs among us can build successful lives despite being unable or unwilling to fit into round holes' Matthew Reisz, Times Higher Education 'Heartening . . . a worthwhile read for the aspiring nonconformist' Iain Morris, Observer*