What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world.

What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world.

About the Author

An award-winning cognitive scientist and public intellectual, Steven Pinker is also Chair of the Usage Panel of the American Heritage Dictionary and the lauded author of bestsellers such as The Language Instinct, Words and Rules, The Better Angels of Our Nature and The Stuff of Thought: Language as a Window into Human Nature. He is Johnstone Family Professor in the Department of Psychology at Harvard University and lives in Boston & Truro, Massachusetts.