Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion – why all disciplines have been engaged with the topic and why people are suspicious of it.

Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion – why all disciplines have been engaged with the topic and why people are suspicious of it.