408
Pagini
2024
An
Paperback
Copertă
Descriere
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
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