Capturing the juxtaposition between its vibrant beach culture and towering urban landscape, Rob Ball's photographs of this famous Spanish seaside town consider the promise of the perfect package holiday - and whether it has changed since it's conception in the fifties.

Capturing the juxtaposition between its vibrant beach culture and towering urban landscape, Rob Ball's photographs of this famous Spanish seaside town consider the promise of the perfect package holiday - and whether it has changed since it's conception in the fifties.

From sunlit palm trees to shimmering neon lights, from pastel-coloured high rises to bright pink beach towels, from the greys and browns of backstreets to the pinks and reds of sunburn, this is a visual ode to all the colours of Benidorm .