Employer Brand. Bringing the Best of Brand Management to People at Work, Hardback

Employer Brand. Bringing the Best of Brand Management to People at Work, Hardback

Employer Brand. Bringing the Best of Brand Management to People at Work, Hardback

Richard Mosley, Simon Barrow

232

Pagini

2005

An

Cartonata

Copertă

Adaugă în bibliotecă
Editura John Wiley and Sons Ltd
Copertă Cartonata
Pagini 232
An publicare 2005
ISBN 9780470012734
Categorii
Marketing & Vânzări

Descriere

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

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