Employer Brand. Bringing the Best of Brand Management to People at Work, Hardback
Editura:
John Wiley and Sons Ltd
An:
2005
Pagini:
232
Tip copertă:
Cartonata
ISBN:
9780470012734
ISBN-10:
0470012730
Categorii:
Marketing & Vânzări
Descriere
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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