Millions of highly effective people around the world have read Richard Koch's global bestseller *THE 80/20 PRINCIPLE *and enjoyed a serious advantage in the pursuit of success. Now,*BEYOND THE 80/20 PRINCIPLE (previously published as The 80/20 Principle and 92 Other Powerful Laws of Nature)*takes yo...

Millions of highly effective people around the world have read Richard Koch's global bestseller *THE 80/20 PRINCIPLE *and enjoyed a serious advantage in the pursuit of success. Now,*BEYOND THE 80/20 PRINCIPLE (previously published as The 80/20 Principle and 92 Other Powerful Laws of Nature)*takes you even further.

Including the 80/20 Principle itself - the radical power law that helps you achieve more by doing less -*BEYOND THE 80/20 PRINCIPLE reveals 92 more *universal scientific principles and laws that will help you achieve personal success in an increasingly challenging business environment.

From natural selection to genes and memes,*BEYOND THE 80/20 PRINCIPLE * demonstrates, in theory and in practice, what science can teach you about business and success. It includes:

* Evolution by Natural Selection

* Business Genes

* Gause's Laws

* Evolutionary Psychology

* Newton's Laws

* Relativity

* Quantum Mechanics

* Chaos

* Complexity

* The Tipping Point

* Increasing Returns

*Unintended Consequences

'Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence... Koch's feet are firmly on the ground'*THE SUNDAY TIMES *- Business Book of the Week

'Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch's often elegant thought processes and you will look at your business quite differently'*ENTERPRISE *