The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in I...

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India.