Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units.

Provides an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units.