Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

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Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Pierre Yves Donz, Harry Guhl

176

Pagini

2026

An

Paperback

Copertă

Adaugă în bibliotecă
Editura Bloomsbury Visual Arts
Copertă Paperback
Pagini 176
An publicare 2026
ISBN 9781350545328
Categorii
Marketing & Vânzări

Descriere

*Guhl, Harry: *-Harry Guhl is a Swiss investor who has been instrumental in the successful positioning, turn-around, re-organization and development of luxury watch brands. Over the past two decades, he has been pivotal in reviving historic watch brands. Beyond the watch industry, he has a distingui...

*Guhl, Harry: *-Harry Guhl is a Swiss investor who has been instrumental in the successful positioning, turn-around, re-organization and development of luxury watch brands. Over the past two decades, he has been pivotal in reviving historic watch brands. Beyond the watch industry, he has a distinguished background in the art world, having served as the global head of VIP relations at Art Basel and as the principal art consultant for Rolls-Royce Motor Cars.

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