Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand's image has to reflect current trends and grab the attention of new customers. Graphics need to be colorful and charming yet distinguish themselves from the competition. As the ...

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand's image has to reflect current trends and grab the attention of new customers. Graphics need to be colorful and charming yet distinguish themselves from the competition. As the second volume of "Fashion Brand Graphics," this book presents up-to-the-minute promotional tools used in Japan's high-fashion industry. Focusing mainly on Tokyo, this book will introduce readers to visual tactics used in daily sales promotions as well as in seasonal merchandising used by Japan's most accomplished designers. This catalog includes shopping bags, wrapping, packages, business cards, invitation cards, posters, and interior and exterior design. "Tokyo Fashion Graphics "will be a useful reference guide not only for graphic designers but also for fashion designers, marketing professionals, and students.