Marketing Moves. A New Approach to Profits, Growth, and Renewal, Hardback
A New Approach to Profits, Growth, and Renewal
Editura:
Harvard Business Review Press
An:
2001
Pagini:
193
Tip copertă:
Cartonata
ISBN:
9781578516001
ISBN-10:
1578516005
Categorii:
Marketing & Vânzări
Descriere
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
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