Marketing 3.0
From Products to Customers to the Human Spirit
Editura:
John Wiley and Sons Ltd
An:
2010
Pagini:
208
Tip copertă:
Hardcover
ISBN:
9780470598825
ISBN-10:
0470598824
Categorii:
Marketing & Vânzări
Descriere
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
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