International Business Growth Strategies for Emerging Markets is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies. Primarily written to inform undergraduate and postgraduate business students, the book also appea...

International Business Growth Strategies for Emerging Markets is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies. Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers.