Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as ...

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1 Behavior in the Context of Public Health 2 Social Ecological Perspective3 of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4 Value Models5 Conditioning, Self-Regulation, and Social Cognitive Theory 6 Influence Theory: The Effects of Social Factors on Health Behavior7 of Innovations Theory Section III. Behavior Change Theories 8, Teaching, and Counseling9-Determination Theory and Motivational Interviewing10 Models 11 Communication and Social Marketing 12 and Health Promotion. Vezi mai mult Vezi mai mult

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Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1 Behavior in the Context of Public Health 2 Social Ecological Perspective3 of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4 Value Models5 Conditioning, Self-Regulation, and Social Cognitive Theory 6 Influence Theory: The Effects of Social Factors on Health Behavior7 of Innovations Theory Section III. Behavior Change Theories 8, Teaching, and Counseling9-Determination Theory and Motivational Interviewing10 Models 11 Communication and Social Marketing 12 and Health Promotion.