Weaponized Marketing. Defeating Islamic Jihad with Marketing That Built the World's Top Brands, Paperback
168
Pagini
2020
An
Brosata
Copertă
Editura
Rowman & Littlefield
Copertă
Brosata
Pagini
168
An publicare
2020
ISBN
9781538137543
Categorii
Marketing & Vânzări
Descriere
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
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