**Mauro Porcini *is senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list. He was previously 3M's first chief design officer...

**Mauro Porcini *is senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list. He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company *'s 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age's list of the 50 world's most influential creative personalities. In 2018 Porcini was awarded with a knighthood (cavaliere) by the president of the Italian Republic.