The Activator Advantage: What Today's Rainmakers Do Differently - Matthew Dixon

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients-even long-standing ones for whom firms have consistently delivered unquestioned value-are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.

But top performers have figured out a radical new approach that is redefining what it means to be a rainmaker in today's professional services market.

Drawing on a comprehensive, quantitative study of nearly three thousand partners-spanning law, accounting, consulting, investment banking, executive search, and public relations-The Activator Advantage identifies five types of partners found across the professional services landscape and shows how only one of them-the Activator-drives consistent growth.