*"A bold and brave book." Philip Kotler *

*"A bold and brave book." Philip Kotler *

*"A Red Sea moment in the history of marketing." Keith Reynold Jennings *

*"A masterpiece." Charlene Li *

** THE AI BOTS ARE COMING. BUT YOU STILL OWN CRAZY.**In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight ... with pure, unadulterated AUDACITY.Audaciousis a battle cry for those who refuse to be ignored. In these pages, you'll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

You'll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you're a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book "essential" and an "instant classic."** Inside, you'll find:**- Jaw-dropping case studies from the world's most innovative leaders.

• More than 100 actionable tips to infuse audacity into your marketing

• The astonishing economics of dull marketing

• Insights on "everyday awe" that transforms customers into advocates

• A bold new view of marketing measurement** JOIN THE REBELLION!**

Mark Schaefer is a marketing strategy consultant to many of the world's leading brands, an acclaimed keynote speaker, and a college educator. He is the bestselling author of "Marketing Rebellion," "KNOWN," and "Belonging to the Brand" among other titles.