A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including:

A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including:

** •The integration of examples around politics and the public sphere into each chapter, as popular culture and politics become more regularly intertwined. •Increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. •Further discussion of what we want and expect of media and society in all chapters. •** A new chapter: "A Canon of Media Effects" to integrate two previous chapters on the social-cultural effects of news, public opinion and political communication.