Understanding Marketing, Paperback
400
Pagini
1997
An
Brosata
Copertă
Editura
Pearson Education (US)
Copertă
Brosata
Pagini
400
An publicare
1997
ISBN
9780134904672
Categorii
Marketing & Vânzări
Descriere
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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