Understanding Marketing, Paperback

Understanding Marketing, Paperback

Understanding Marketing, Paperback

Mark Davies

400

Pagini

1997

An

Brosata

Copertă

Adaugă în bibliotecă
Editura Pearson Education (US)
Copertă Brosata
Pagini 400
An publicare 1997
ISBN 9780134904672
Categorii
Marketing & Vânzări

Descriere

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

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