Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest...

Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.

Theory is set in context for students through extensive use of US and international examples and extended cases.

Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.

Theory is set in context for students through extensive use of US and international examples and extended cases.

Recenzii[Consumer Behavior] flows logically and progressively. The text is loaded with key subjects terms, relevant examples and supporting research insights. Most importantly, it clearly explains the underlying influences and motivations that drive consumer behavior. -Lee Boggs, Lead Instructor, West Virgina UniversityThe research cited within each chapter is very current and high profile (coming from top academic CB journals), and the examples are plentiful. There is no shortage of material on any topic discussed by the text. In fact, I myself learned a few things I wasn't aware of! -Chrissy Martins, Assistant Professor of Marketing, Iona College[This book] is written in a way that...will resonate with students. The writing is very understandable and engaging! It has good variety of application-type features such as 'consumer insights,' reference to articles, and 'practitioner insights...Its balance of theory and application is one of the strengths of the book." -Elaine Notarantonio, Professor, Bryant University Vezi mai mult Vezi mai mult #### Inapoi in pagina de produs

Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.

Theory is set in context for students through extensive use of US and international examples and extended cases.

Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.

Theory is set in context for students through extensive use of US and international examples and extended cases.Recenzii

[Consumer Behavior] flows logically and progressively. The text is loaded with key subjects terms, relevant examples and supporting research insights. Most importantly, it clearly explains the underlying influences and motivations that drive consumer behavior. -Lee Boggs, Lead Instructor, West Virgina UniversityThe research cited within each chapter is very current and high profile (coming from top academic CB journals), and the examples are plentiful. There is no shortage of material on any topic discussed by the text. In fact, I myself learned a few things I wasn't aware of! -Chrissy Martins, Assistant Professor of Marketing, Iona College[This book] is written in a way that...will resonate with students. The writing is very understandable and engaging! It has good variety of application-type features such as 'consumer insights,' reference to articles, and 'practitioner insights...Its balance of theory and application is one of the strengths of the book." -Elaine Notarantonio, Professor, Bryant University