The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value, Paperback
200
Pagini
2022
An
Paperback
Copertă
Editura
Mit Press
Copertă
Paperback
Pagini
200
An publicare
2022
ISBN
9780262542777
Categorii
Marketing & Vânzări
Descriere
Marco Bertini is Associate Professor of Marketing at Esade--Universitat Ramon Llula. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.
Marco Bertini is Associate Professor of Marketing at Esade--Universitat Ramon Llula. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.
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