Adweek Copywriting Handbook
338
Pagini
2006
An
Brosata
Copertă
Editura
John Wiley & Sons
Copertă
Brosata
Pagini
338
An publicare
2006
ISBN
9780470051245
Categorii
Marketing & Vânzări
Descriere
Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.
Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.
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