From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

John Spencer

274

Pagini

2021

An

Paperback

Copertă

Adaugă în bibliotecă
Editura BOOKLOCKER
Copertă Paperback
Pagini 274
An publicare 2021
ISBN 9781647197063

Descriere

FROM DENTAL FLOSS TO GUITAR STRINGS

FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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