Buy-In: Saving Your Good Idea from Getting Shot Down
192
Pagini
2010
An
Hardcover
Copertă
Descriere
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
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