Electronic Marketing. Theory and Practice for the Twenty-First Century, Paperback
Theory and Practice for the Twenty-First Century
Editura:
Pearson Education Limited
An:
2003
Pagini:
456
Tip copertă:
Brosata
ISBN:
9780273684763
ISBN-10:
0273684760
Categorii:
Marketing & Vânzări
Descriere
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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