How to speak machine

A simple, enduring framework for understanding the complex world of AI and machine learning—updated with a new preface.

As the capabilities of AI and language models like ChatGPT continue to advance, it is more important than ever to understand the implications and potential pitfalls of these technologies. Reissued with a new preface, How to Speak Machine, which was first published in 2019, draws on John Maeda’s extensive experience as one of the world's preeminent interdisciplinary thinkers on technology and design to provide actionable guidance for businesses, product designers, and policymakers. Using thoughtful explorations and occasionally whimsical examples, he identifies a framework that describes the key capabilities and pitfalls of any machine learning system, and offers a vision for how they can be used to create inclusive and world-changing products.

Essential reading for anyone seeking a high-level understanding of how machines “think” and what the future may hold, How to Speak Machine is more relevant than ever today—as AI becomes even more enmeshed in all areas of business and product design.