*The Strategic Positioning of Academic Libraries * explores the influence exerted by trends in higher education and the wider world on the position of academic libraries, alongside an analysis of their strengths, weaknesses, opportunities, and threats. It provides an essential foundation for effecti...

*The Strategic Positioning of Academic Libraries * explores the influence exerted by trends in higher education and the wider world on the position of academic libraries, alongside an analysis of their strengths, weaknesses, opportunities, and threats. It provides an essential foundation for effective library strategy formulation and positioning in a highly dynamic and competitive environment. Examining a complex mix of global volatility, campus uncertainty, societal change, and technological shifts, all generating new pressures and opportunities, this book is a practical guide to understanding the situation of academic libraries and advancing their positioning in parent institutions. Chapters cover

• the historical evolution of academic library positioning;

• the global political, economic, social and technological context;

• the changing higher education environment;

• an in-depth SWOT analysis of academic libraries;

• positioning strategies for successful academic libraries; and

• an academic library positioning toolkit.