The only up-to-date introduction to international sport business

The only up-to-date introduction to international sport business

Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business

Strong focus on new, transformative technologies and data analytics

Every chapter contains real world case studies and data

Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research

Includes additional on-line learning resources