The power of intuition is clear, but there is a common mistrust of intuition as well. Researchers often confuse intuition with the arbitrary or systematically error-prone judgments of inept decision makers. To dispel the myths surrounding intuition, this book presents a scientific perspective.

The power of intuition is clear, but there is a common mistrust of intuition as well. Researchers often confuse intuition with the arbitrary or systematically error-prone judgments of inept decision makers. To dispel the myths surrounding intuition, this book presents a scientific perspective.