This book provides a fresh and practical look on mission statements and strategic thinking. Anderson lays out the importance of mission statements while providing useful examples of vision, values, and other components typically a part of a museum’s strategic framework. This book takes the discussio...

This book provides a fresh and practical look on mission statements and strategic thinking. Anderson lays out the importance of mission statements while providing useful examples of vision, values, and other components typically a part of a museum’s strategic framework. This book takes the discussion to the present and into the future.