**Great leaders embrace a higher purpose to win. The Net

**Great leaders embrace a higher purpose to win. The Net

Promoter System shines as their guiding star.**Few

management ideas have spread so far and wide as the Net Promoter System (NPS).

Since its conception almost two decades ago by customer loyalty guru Fred

Reichheld, thousands of companies around the world have adopted

it--from industrial titans such as Mercedes-Benz and Cummins to tech

giants like Apple and Amazon to digital innovators such as Warby Parker and

Peloton.

Now, Reichheld has raised the bar yet again. In* Winning on Purpose *, he demonstrates that the primary purpose

of a business should be to enrich the lives of its customers. Why? Because when

customers feel this love, they come back for more and bring their friends--generating

good profits. This is NPS 3.0 and it puts a new take on the age-old Golden

Rule--treat customers the way you would want a loved one

treated--at the heart of enduring business success. As the compelling

examples in this book illustrate, companies with superior NPS consistently

deliver higher returns to shareholders across a wide array of

industries.

But winning on purpose isn't easy. Reichheld also

explains why many NPS practitioners achieve just a small fraction of the system's

full potential, and he presents the newest thinking and best practices for

doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,

complementary accounting measure that can truly leverage the power of

NPS.

With keen insight and moving personal stories, Reichheld

advances the thinking and practice of NPS. *Winning on

Purpose* is your indispensable guide for inspiring customer love

within your own teams and using Net Promoter to achieve both personal and business

success.