WITH A FOREWORD FROM TIM SPECTOR, author of The Diet Myth, Spoon-Fed and Food for Life Is "eating local" everything it's cracked up to be? The first bite of a perfectly ripe peach can be truly transformative--a joyful experience that stays with you forever. But, as Franco Fubini, professor...

WITH A FOREWORD FROM TIM SPECTOR, author of The Diet Myth, Spoon-Fed and Food for Life Is "eating local" everything it's cracked up to be? The first bite of a perfectly ripe peach can be truly transformative--a joyful experience that stays with you forever. But, as Franco Fubini, professor of sustainability management at Columbia University and founder and CEO of Natoora, came to realize, flavor is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop, and eat--transforming the planet and our palates. For the last two decades--through his work with Natoora--Franco has been sourcing amazing flavor for some of the best kitchens and most demanding chefs in the world. He's learned that through flavor, a better future of food suddenly becomes possible: one in which we are not only closer to nature and to the people who grow our food, but where we are also actively building seasonal diversity back into our diets, putting nutritious food on our plates, and restoring the health of our soils. From the citrus groves of Sicily to a taco in Mexico City, In Search of the Perfect Peach takes you on a journey in the pursuit of flavor, with Franco revealing at every step how this incredibly simple desire can lead to radical change. Throughout, he offers us a deeply optimistic vision of how we as consumers can follow flavor to fix the food system and bring joy to our every meal.

WITH A FOREWORD FROM TIM SPECTOR, author of The Diet Myth, Spoon-Fed and Food for Life "A pioneering approach."--Anna Jones, cook and bestselling author of Easy Wins "By valuing and reclaiming flavour, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading."--Dan Saladino, journalist, broadcaster and author of Eating to Extinction Let flavour guide our food choices - and lead us to a better food future. In Search of the Perfect Peach shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in. That first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system. What makes a great-tasting tomato? Why is scarring o