Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.

Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.