**Elizabeth Semmelhack *is Director and Senior Curator of the Bata Shoe Museum, where she has curated over twenty exhibitions, including the blockbuster traveling exhibition The Rise of Sneaker Culture *. Previous titles include Future Now: Virtual Sneakers to Cutting Edge Kicks and Sneakers x Cultu...

**Elizabeth Semmelhack *is Director and Senior Curator of the Bata Shoe Museum, where she has curated over twenty exhibitions, including the blockbuster traveling exhibition The Rise of Sneaker Culture *. Previous titles include Future Now: Virtual Sneakers to Cutting Edge Kicks and Sneakers x Culture: Collab.