How to Measure Anything: Finding the Value of Intangibles in Business, Hardcover
Finding the Value of Intangibles in Business
Editura:
Wiley
An:
2014
Pagini:
432
Tip copertă:
Cartonata
ISBN:
9781118539279
ISBN-10:
1118539273
Categorii:
Management
Descriere
Shows managers how to inform themselves in order to make less risky, profitable business decisions. This book shows you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, and technology risk.
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