The Devil Is in the Details: Mike Rypka and the Torchy's Tacos Story
240
Pagini
2023
An
Paperback
Copertă
Descriere
**This is not your everyday restaurant story.In 2006--before food trucks were cool--Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries and spreading the word, he staked his reputation on a menu of experimental tac...
**This is not your everyday restaurant story.In 2006--before food trucks were cool--Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries and spreading the word, he staked his reputation on a menu of experimental tacos coined by customers as "Damn good!" Nearly 100 brick-and-mortar locations later, a lot has changed at Torchy's Tacos, but the dedication to honesty and originality remains--alongside Rypka's memories of the steppingstones and wild chances that brought him here. In The Devil Is in the Details , bestselling author Don Yaeger takes readers on a madcap journey of redemption, risk and ultimately reward, chronicling the pivotal choices and hard-earned wisdom that went into building a restaurant chain from the ground up. This thrilling story touches all corners of the restaurant industry, from Rypka's rock-bottom teenage years working his first job as a fry cook, to country clubs and corporate kitchens, to the recent, unprecedented challenge of expanding his business during the coronavirus pandemic. ** Part love story, part biography, part manifesto. What is depicted in these pages is not just the history of a taco restaurant, but an account of the people behind a beloved brand, its quirky culture and its big heart.
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