*Design in Airline Travel Posters 1920-1970 * offers an original insight into the structure of travel advertisements and the way recurrent motifs adapt to changing times and functions. It is both a semiology and a sociocultural history that explores the way advertising posters combine information an...

*Design in Airline Travel Posters 1920-1970 * offers an original insight into the structure of travel advertisements and the way recurrent motifs adapt to changing times and functions. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive image/texts. The book is lavishly illustrated in colour, the images constituting an essential part of the overall argument.