Truth Be Told. How Authentic Marketing and Communications Wins in the Purposeful Age, Paperback
264
Pagini
2021
An
Paperback
Copertă
Editura
Kogan Page Ltd
Copertă
Paperback
Pagini
264
An publicare
2021
ISBN
9781398600164
Categorii
Marketing & Vânzări
Descriere
Understand the challenges and opportunities for marketing and PR in the age of purpose, learn why it's important to be a 'truth teller', find out how to create authentic messaging, activate successful campaigns, generate honest content and avoid accusations of 'purpose washing'.
Understand the challenges and opportunities for marketing and PR in the age of purpose, learn why it's important to be a 'truth teller', find out how to create authentic messaging, activate successful campaigns, generate honest content and avoid accusations of 'purpose washing'.
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